Publicly accessible data is fair game, but the way you market to that data will impact your companies brand. Also, scraping data can cause heavily strain on a companies server if not done properly, therefore, we put measures in place to ensure that we never harm the companies ability to interact with their customers.
I remember when I first got into online marketing, I purchased a list of every member of the Clickfunnels group. At the time it was like 170k people, I really didn’t know any better and decided it would be a great idea to blast an email invite to them all!
Talk about some nasty emails that came back to me! Looking back it was a stupid spammy way to get a hold of people. So does that mean I do not believe in cold email? NO. Where I went wrong is purchasing HARVESTED personal emails.
Cold emailing a publicly accessible email is no problem if you follow the CAN-SPAM rules.
But scraping personal emails and spamming is not only going to hurt your ability to deliver emails without hitting a spam box. But it will kill your brand and make you look desperate. To learn more about our data scraping system watch the video below.
Ross Christifulli
CEO of Lead Carrot