I’ve split test so many things! And nothing get’s a better response than “Hey, is this FIRST NAME?”
It really triggers their Amygdala and makes them wonder “well who is this?”
The point is to start a conversation, we do not leave them hanging! After their response we quickly tell them who we are. But by getting them to acknowledge that they are “FIRST NAME” it removes their ability to pretend it was not them who filled out the form.
The only time this doesn’t work well is if the business owner sucks at conversing with people. Often times we see people just go “Hey, this is ______ from _____ if you haven’t already please schedule your call.”
The human touch will do wonders! We recommend dedicating someone to conversations via sms between you and your prospects. This can also be done for your clients via remote assistants. This may feel awkward, but just try it youll be amazed.